Whilst it is possible to send out small numbers of HTML emails yourself many ISPs and web hosting companies restrict the number of emails you can send per hour.
Usually between 60 and 100 and is designed to protect networks from computers sending spam. For very small lists i.e. less than 100 it is possible to use programs such as Outlook to send HTML emails.
For larger deliveries you will need a 3rd party service such as Mail Chimp or campaign Monitor. These companies offer many professional services such as 'unsubscribe' and 'forward to a friend' facilities. They can also manage your mail lists, delete contacts that bounce back and also provide forms for your website to allow new people to opt-in for your newsletters etc.
If you need help setting up a lists, designs etc in a 3rd party account contact me now to discuss your requirements
